Mcdonalds Stock one to watch


The concept here is simple: Take a well-liked company on Motley Fool CAPS and fully debunk the notion that it is worth buying. Does this imply after I put a company by means of the ringer that it is price promoting? Possibly, possibly not -- that is as much as you to decide. The point of "Bash My Inventory" is to reveal the truth that there's another aspect to every trade, and this collection will try to have a look at the bearish view of why a stock may not be such a terrific value. Right now, I suggest we take a better have a look at fast-food giant McDonald's (NYSE: MCD ) .

Don't let its four-star Motley Idiot CAPS score idiot you because this stalwart is with out query one of the beloved companies, based on our neighborhood members. Of the 5,589 members who've weighed in on McDonald's, an amazing ninety five% of them believe that the company will outperform the S&P 500.

The optimists do have loads of bullish signs they'll level to as may be highlighted by the corporate's earnings report released on Friday. In that report, McDonald's reported a 14% soar in revenue and a 12% jump in its quarterly profit over the 12 months-in the past period, and raised its dividend by 15%. There's a purpose so few companies are Dividend Aristocrats, and with out query McDonald's -- with its thirty fifth consecutive year of elevating its dividend -- belongs on that prestigious list.

And yet, there are warning indicators on the horizon signaling that things possibly not be as good as final week's results would indicate. McDonald's shareholders, it's time for me to bash your stock.

An excessive amount of Greece
No, I'm not speaking about the quantity of train you will need to endure to burn off the energy gained from eating a Massive Mac and huge fries. Instead, I'm talking about the different Greece.

Before you optimists begin waiving European similar-retailer gross sales figures in front of me, let me begin by admitting that, yes, during its most recent quarter, McDonald's shocked nearly everybody by recording a 4.9% bounce in comparable gross sales from the yr-ago period. But do not stop worrying about Greece's impact on Europe just yet.

Much more regarding than a crumbling Acropolis is the potential currency fallout if Greece does default on its sovereign debt. A Greece default could effectively undermine the euro as a viable currency, and any positive benefit McDonald's is presently deriving from foreign money translations into U.S. dollars will rapidly dissipate. Recent information present that forty one% of McDonald's income is derived from Europe, so a serious hiccup lower within the euro might simply result in a string of earnings misses in the future.


Inflation has a push-pull impact on McDonald's, however I feel it would cause larger harm than good. Rising costs in all places push extra customers to be conscientious of costs, which might in principle drive them to eat much more at McDonald's.

Likewise, though, based on feedback from McDonalds' administration, food inflation prices for the remainder of 2011 are expected to rise by 5%, up from a previous forecast of solely 4.5%. Rising meals costs might put a damper on McDonald's margins except it passes them onto customers, and customers may in response just select to eat at home. Although quiet of late, the dreaded "I" word is still lurking, and it could pose significant issues for McDonald's.


A major reason McDonald's has been so profitable in buying market share from its rivals has to do with its capability to adapt to changing consumer habits. By adopting healthier menu gadgets and transforming a lot of its U.S. areas, McDonald's has been in a position to widen its appeal to more consumers.

Sadly, being the first to innovate solely means others are soon to follow. Inside the past few years, Jack within the Box (Nasdaq: JACK ) and Wendy's (NYSE: WEN
) have
renovated their total appearance whereas introducing healthier menu items. What little profit McDonald's had gained via renovating its image is sort of washed out as its competitors are always playing a game of monkey see, monkey do.


My closing concern with McDonald's pertains to the corporate's current valuation. Over the previous decade McDonald's has vastly outperformed the Dow Jones Industrial Common (INDEX: ^DJI) (or really any index for that matter) regardless of macroeconomic conditions. Unfortunately, this outperformance has sucked nearly all of the remaining value out of the stock.




Since 2002, McDonald's price-to-e-book has greater than tripled from 2.zero to 6.four, whereas its value-to-free-cash-movement has doubled from 7.1 to 14.3. Compare these figures to these of Darden Restaurants (NYSE: DRI ) , P.F. Chang's China Bistro (Nasdaq: PFCB
) or Brinker
Worldwide (NYSE: EAT ) , which all pay out similar dividend yields yet sport noticeably
cheaper price-to-e-book and worth-to-money-flow valuations. In some unspecified time in the future, worth buyers could get up and realize that this inventory is a price menu in name only.


Not like earlier shares I've bashed, I'm not willing to take an prolonged lengthy-time period bearish strategy on McDonald's despite considerations I've about its future progress prospects. What I'm keen to go on file as predicting is that, in five years, McDonald's can be lower than it presently trades at. The dividend history is implausible, and I like a quarterly disbursement just as a lot as anyone, but you merely cannot squeeze blood from a turnip. There's no value left for shareholders at these ranges, and traders would be smart to look elsewhere in the restaurant sector.